My name is Shawn Welch. I am the co-author of the Wall Street Journal bestselling book, APE: Author, Publisher, Entrepreneur—How to Publish a Book. I am an author, speaker, and iOS designer/developer. In the past I worked for about eight years in various product management roles, including four years as a Sr Media Editor for one of the largest publishing companies in the world, where I focused mostly on emerging ebook technology. In 2011 I walked away from corporate life to write my second book and dedicate more time to personal projects.

I have a few personal apps in the app store, but I also work with the National Association of Photoshop Professionals (NAPP) and Kelby Media Group as their Chief iOS Designer and Developer. Through NAPP I’ve built a few great apps and continue to innovate.

Artisanal Publishing

I’ve written two books for a traditional publisher, Peachpit Pressall 5 star rated of course. Recently, however, in partnership with my co-author Guy Kawasaki I have refocused my talents to train indie authors in becoming “artisanal publishers.” Visit my author page at

Interested in Working Together?

If you have a project that you think I might find interesting, I am always willing to take on new freelance—assuming your idea does not interfere or conflict with any of my existing clients.

If you would like to talk to me about a speaking opportunity, check out my speaking page.